The deal, in plain English.

1. Who we are

IndexMark is a service operated by Fulcrum Enterprises LLC ("we", "us"), a Florida limited liability company. By using our website, the free scan, or a paid plan, you agree to these terms. If you don't agree, please don't use the service. You can reach us any time at craig@indexmark.net or at the postal address at the bottom of this page.

2. What IndexMark does

We read the public pages of your website the way an AI assistant does and tell you what those systems can and can't understand about your business. Depending on your plan, we also:

• create and maintain the machine-readable information (structured data and related files) that helps them read you correctly;
• keep your Google Business Profile accurate — hours, services, photos — using access you give us (see section 4);
• help you ask your customers for reviews, and draft replies to reviews for you to approve;
• build and host a simple one-page website if you don't have one;
• answer your questions about technology and AI (see section 5).

Watch is monitoring and a monthly report. Managed adds the work on your website. Full Service adds the rest of the list above: your Google listing, reviews, a one-page site if you need one, and your questions. Your welcome email says what your plan includes. This is a service, not a physical product: there is nothing to ship. We work remotely, by email and text; if you'd like to meet in person, ask and we'll arrange it where we can.

3. What we can and can't promise

• We can make your business information readable to AI assistants and search engines, keep it accurate, and tell you plainly what we found and what we changed.
• We can't guarantee that any AI assistant or search engine will recommend, rank, list, or mention your business, or send you customers. Those systems are controlled by other companies and change constantly. A readiness score is a screening signal, not a promise of placement.
• We can't guarantee how many reviews you'll get or what reviewers will say.
• Any statistics or examples on our site are illustrations, not a forecast of your results.

4. Access to your accounts

• We never ask for your passwords. To manage your Google Business Profile, you add us as a Manager from your own phone. You stay the owner, and you can remove us any time, yourself, in a few seconds.
• We make changes on your behalf using the information you give us — for example, the hours, services and phone number you send us when you set up. You're responsible for that information being accurate, and for telling us when it changes.
• Google and other platforms can edit, reject, delay, or suspend listings and changes on their own. We aren't responsible for what they do, but we'll tell you when it happens and help you fix it.
• When your plan ends, we remove our own access. You can remove it too.

5. Questions and advice

• On plans that include it, you can send us questions about technology and AI — whether an email looks like a scam, whether someone selling you a service is legitimate, how to get a computer to help write something. We answer within 2 business days, usually the same day. We don't offer emergency or after-hours support.
• Our answers are our honest best judgment, for your information. The decision is yours. We aren't your lawyer, accountant, or security company. When we say something looks safe or looks like a scam, that is our read, not a guarantee.
• We aren't responsible for purchases or decisions you make based on our answers, or for other companies' products and services, even ones we mentioned.

6. Reviews

We help you ask your customers for reviews. We never write, buy, or post reviews, never offer anything in return for one, and never ask only the customers we expect to be happy. By using this part of the service you agree to ask your customers the same way, and to follow Google's review policies and the Federal Trade Commission's rules on consumer reviews.

7. What's not included

So that "we handle your tech" never means more than it should, no plan includes:

• anything you plug in — computers, printers, phones, networks, cameras;
• work a licensed trade must do, such as electrical, low-voltage, or alarm work;
• support for your point-of-sale, accounting, or other business software — that is what those companies' own support is for;
• data recovery;
• paid advertising, or any ad spend;
• creating or posting social media content;
• a multi-page website. The simple one-page site is included where your plan says so; a larger site is a separate job, quoted in writing before any work starts.

8. Plans, billing, and prices

• All prices are in US dollars (USD) and all charges are made in USD.
• Paid plans are billed in advance and renew automatically — monthly plans every month, annual plans every year — until you cancel. We charge the card you gave us at signup.
• Payments are handled by Stripe. We never see or store your full card number.
• Prices are shown on our pricing page and may change with at least 30 days' notice by email. A change never affects a period you have already paid for.
• All plans are monthly or annual subscriptions. There is no setup fee and no one-time purchase — if you cancel, the work we have already published on your own site stays yours.

9. When the work happens

• The free scan runs immediately and takes about a minute.
• On Managed and Full Service we begin work within 3 business days of signup and have your first build live within 15 business days. Watch starts its first monthly check straight away. These are the outside limits, not the target — most are finished well before that, and if we're ever going to miss one we'll tell you before the date, not after.
• Work that depends on something from you — like adding us to your Google listing or sending your setup answers — starts when we receive it.
• Watch re-reads your site every month for as long as the plan is active and emails you a plain-English report, including whether an assistant named you. Managed and Full Service do that and do the work as well.
• Nothing is shipped and there is nothing to return — this is a service delivered online.

10. Refunds and cancellation

• Cancel any time. Use your billing page (enter your email, click the link we send), or email craig@indexmark.net and say you want to cancel. Either is all it takes. Your plan stays active through the period you've already paid for and does not renew after that. The same page lets you change your card and see invoices.
• Full refund before we start. If you cancel before we've begun your first build, we refund you in full.
• 14 days to change your mind about the first build. The clock starts when your first build goes live — not when you paid — so you always get a full 14 days with the finished work in front of you. Not happy? Tell us and we'll refund that payment in full. We'd rather fix it, but we won't argue.
• After that, monthly plans are not refunded for a period already served — you simply cancel and it doesn't renew. For annual plans we refund the unused whole months on request.
• Watch is automated, so cancelling stops the next charge and nothing is left half-done.
• If we can't deliver what we promised, you get your money back. That's not a policy we bury.
• Refunds go back to the card you paid with and normally appear within 5–10 business days, depending on your bank.
• Something wrong with a charge? Please email us first — we can almost always sort it out faster than a bank dispute can.

11. Who owns what

Your business is yours: your Google listing, your accounts, your website, your content, and the photos and information you send us. We use them only to do the work you signed up for. The machine-readable files we create for your business, and the words and layout of any one-page site we build for you, are yours to use for your business. The IndexMark software, scanner, brand, and methods remain ours. We host files and one-page sites for you while your plan is active; if you cancel, we'll help you take a copy.

12. Fair use

Use IndexMark only for websites and businesses you own or are authorized to represent. Don't use it to scan sites you have no relationship with at scale, to break the law, or to interfere with the service. We may suspend or end an account that does, and we'll refund any unused paid period if we do.

13. Where we can work

IndexMark is sold and operated from the United States and is intended for businesses in the United States. We don't currently sell to consumers, to anyone under 18, or into any country subject to US sanctions or export restrictions. If you use the service from elsewhere, you're responsible for whether that's allowed where you are.

14. Security

Our site is served over encrypted HTTPS. Card details are entered on Stripe's own payment page and are handled by Stripe, a PCI Service Provider Level 1 processor — we never receive, see, or store your full card number. We keep your business records on access-controlled servers and give access only to people who need it to do the work. No system is perfectly secure, but we will tell you promptly if something happens that affects your information.

15. The service is provided "as is"

We work hard to be accurate and useful, but the service is provided as is, without warranties. To the extent the law allows, our total liability for any claim relating to the service is limited to the amount you paid us in the three months before the claim. We are not liable for indirect or consequential losses, including lost business or lost rankings, or for losses that come from information you gave us, from changes other companies make to your listings or accounts, or from decisions you make based on our answers.

16. Changes to these terms

We may update these terms. If a change materially affects you, we'll email you at least 30 days beforehand, and the date at the top of this page will always tell you when it last changed. Carrying on using the service after a change means you accept it; if you'd rather not, cancel and we'll refund any unused paid period.

17. Governing law

These terms are governed by the laws of the State of Florida, USA, and any dispute will be handled by the state or federal courts serving Citrus County, Florida.

18. Contact

Questions about these terms, a charge, or a refund? Email craig@indexmark.net — we answer within 2 business days, usually the same day — or write to us:

Fulcrum Enterprises LLC
PO Box 24, Floral City, FL 34436